Utilising psychophysical techniques to investigate the effects of age, typeface design, size and display polarity on glance legibility. URLĭobres, J., Chahine, N., Reimer, B., Gould, D., Mehler, B., & Coughlin, J. Fortune favors the bold (and the italicized): Effects of disfluency on educational outcomes. Journal of Product Innovation Management, 22(1), 63-81.ĭiemand-Yauman, C., Oppenheimer, D. The different roles of product appearance in consumer choice. ![]() Investigative Ophthalmology & Visual Ence, 43(4), 1270-1276.Ĭreusen, M. The effect of letter spacing on reading speed in central and peripheral vision. Journal of Consumer Psychology, 12(2), 93-106.Ĭhung, S. All dressed up with something to say: Effects of typeface semantic associations on brand perceptions and consumer memory. Journal of Cognitive Neuroscience, 20(5), 816-827.Ĭhiders, T. The temporal features of self-referential processing evoked by Chinese handwriting. Assessment of English letters' legibility using image descriptors. Chicago, IL: Nelson Hall Publishers.Ĭai, D., Chi, C., & You, M. Handwriting analysis: The science of determining personality by graphoanalysis. Proceedings of the 30th Annual ACM Symposium on User Interface Software and Technology, UIST’17, 481-492.īunker, M. Journal of Consumer Research, 29(4), 551-565.īragg, D., Azenkot, S., Larson, K., Bessemans, A., & Kalai, A. Individual differences in the centrality of visual product aesthetics: Concept and measurement. Typeface features and legibility research. Swiss Journal of Psychology, 79(1), 27-33.īigelow, C. Using red font influences the emotional perception of critical performance feedback. Journal of the Optical Society of America. Reading with fixed and variable character pitch. Letter case and text legibility in normal and low vision. Key words: typeface, typeface style, consumer perception, consumer behavior Last but not least, the insight into the theoretical and managerial value of typefaces in marketing, and also the potential topics for future studies were provided at the end of the paper. In addition, the problem of how typefaces are regulated by consumer characteristics, product types, and external environment were discussed by us. ![]() In the second part, the influence of typefaces on consumer perception and behavior, as well as the three major psychological mechanisms of the typeface effect, namely, appropriateness, perceptual memory and perception of human presence was emphasized in the paper. In the first part of this paper, the literature regarding the categorization and definition of typefaces were collected. The current review thus attempts to fill in this gap by providing a systematic framework of the typeface effect. There exists conflicting conclusions which lack the support of integrated framework. Existing literature is largely scattered in different fields such as linguistics, design and psychology. ![]() Despite the importance of typefaces, surprisingly little research is done on this topic. The importance of text is not only reflected in the readability of the content, but also in consumers’ perception and response. It directly affects consumers' first impression of the brand. The visual design of texts and wordmarks plays an important part in marketing communication.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |